KZBAR
Year
2024
Type
Team academical project
Tools
Adobe Indesign, Phototshop, Illustrator
As part of a digital marketing project focused on developing a multi-channel presence for a fictional venue (social media management, Google Business Profile, and Google Maps integration).
Description
This very select and chic bar was imagined in a digital marketing class where we were asked to create a business to try and be familiar with the whole Google Business Suite. We also obviously had to produce a marketing analysis of such a business, we also had to create a Wordpress website to represent our bar, create visuals assets such as Instagram posts.
My role
I created the social media visual assets for KZBar, a Lausanne-based bar & club. Building on a sleek nightlife aesthetic combining deep blacks with gold and neon accents, I designed a range of formats: event promotional posters (e.g., Afro Night featuring DJ Tunez), launch announcements, cocktail menus, and weekly party schedules. Each asset was optimized for mobile readability, user engagement, and call-to-action conversion (incorporating QR codes and booking links).