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Ciao Ciao pizzeria

brand identiy

brand identiy

Year

2024

Type

Solo academical project

Tools

Adobe Illustrator

Ciao Ciao is a local pizzeria located in Yverdon-les-bains. For this academic project, I conceptualized a brand-new visual identity inspired by the restaurant's cinematic atmosphere, featuring framed portraits of Hollywood icons and pizzas named after them.

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Description

Channeling this vintage, retro-chic vibe, I designed a unique logo featuring Marilyn Monroe, paired with a warm color palette, expressive typography, and a complete suite of brand touchpoints (custom pizza boxes, themed menus, and brand guidelines). The resulting design delivers a memorable diner aesthetic while celebrating the art of pizza making.