Breitling League
Year
2025
Type
Team academical project
Tools
Adobe Illustrator
For the prestigious watchmaker Breitling, the challenge was clear: how to effectively train global retail teams on the brand's core values, rich history, product lines, and ambassadors?
Description
To solve this complex learning curve, the Breitling Nova League was designed as a gamified quiz platform. Structured around regular micro-learning modules (FormaQuizzes) and an annual competitive event, the experience rewards employees with points based on their progress. Top performers qualify for an exclusive grand finale in a dream destination, turning continuous training into an engaging, high-stakes journey.
This project took place during the month of Articulation Projects held every year by the COMEM+ department at HEIG-VD. It's basically an incubating month where every student is divided by teams and come up with a way to solve a real enterprise's problem. The solution has to include: a report, a communication strategy with contents, a design system and other conception contents, a marketing analysis an MVC.
My role
In this intense project that lasted a month through the end of my second year of bachelor's degree at HEIG-VD, my role was head of design and communication. I played a part in the creation of the design system and worked on most of the visual contents: Instagram posts, informative trifold, chart and newsletters.